Ticket #650 (closed task: fixed)
Helping TN strategy consultation with online publishing
Reported by: | ed | Owned by: | sam |
---|---|---|---|
Priority: | major | Milestone: | Maintenance |
Component: | Drupal modules & settings | Keywords: | |
Cc: | Estimated Number of Hours: | 0.0 | |
Add Hours to Ticket: | 0 | Billable?: | yes |
Total Hours: | 0 |
Description (last modified by ed) (diff)
Sarah will be working on the TN strategy and this is about the content and comms tactics therein. The guiding principle is to use TN.org as the most suitable place for this material and conversations, and social media and direct mailshots for marketing and communicating it (because Sarah/TN cannot manage multiple conversations in multiple locations atm).
This is work for Sam to do from January onwards
- set up a landing page ".../TN-strategy-consultation" with its own RHS block with manual links to different documents and interviews
SAM this can be a normal page with anchor links etc.
- Use of blogs
- Rob's for outreach - it's got the momentum - for updates/alerts/subscriptions
- Sarah's for continuity (and looking back at it) - using tag "fn-strategy-consultation"
- other places for comms/engagement
- Forums not good; too open to trolls and spam; better in blog comments
- webinar? Possibly if suitable
- FB, twitter, other marketing channels - for marketing only
- online meeting with national hubs - quite possibly
- Direct Mail shot to PPOCs
- Sarah Let Sam know if this is happening; Sam you'll need to do an export of PPOCs (https://www.transitionnetwork.org/admin/reports/initiatives/primary-contacts), tidy and dump into mail chimp using the standard template
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